Audience Profile

Our target audience is that of a wide range, generally young adults to adults. We intend to draw this target audience with the usage of a broad variety of components and techniques that appeal to a vast audience, such as themes of action and adventure along with a light-hearted comedic element.

Above is a visual example of the general target audience for our Media Studies AS Level film project.

In more detail, this involves individuals who are interested in combined themes conventionally found throughout particular sub-genres (such as the mixture of violence conventionally found in action films, survival themes common within post-apocalyptic movies, humourous elements within comedy films, the display of traditionally explicit components such as drugs, brutality, etc). Because of this specific addition, it may be more popular amongst young adults than their older counterparts, not to mention the lack of female characters may not interest female viewers as much.

This fusion of a wide array of genres hints at a group who is knowledgeable about and familiar with the media and film industry although our target audience is not limited to that; we also intend for this movie to be entertaining for casual watchers who are generally not as involved with the film industry as others.

Fans of post-apocalyptic or action movies are given top priority however, as this film will involve several elements unique to those genres, specifically fans of the Mad Max series as our film project is influenced by it to an extent.

For this audience profile, I have written information on our target audience and Jack found the images.